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Smart Marketing ideas for local businesses including spas, salons, yoga studios, auto repair shops, and more.

  • Father’s Day Ideas: 3 Marketing Tips

    Father’s Day Ideas: 3 Marketing Tips

    Father's Day presents many male-centric, local businesses with the perfect opportunity to rake in the profits. Check out these 3 marketing tips to get your shop started!

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  • Mother’s Day Tips & Tricks

    Mother’s Day Tips & Tricks

    This Mother’s Day don’t forget to make a memorable impression on moms.

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  • Self Care is the Best Healthcare to Combat Stress

    Self Care is the Best Healthcare to Combat Stress

    There are a number of emotional, cognitive, physical and behavioral symptoms of stress; memory loss, poor judgment, anxiety and agitation, aches and pains, frequent illness, poor sleeping and...

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  • 5 Tips to Engage Customers During April’s National Car Care Month

    5 Tips to Engage Customers During April’s National Car Care Month

    Auto shop owners have an opportunity to support customers needs in advance of them even thinking about them.

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  • Be Your Business

    Be Your Business

    Entrepreneur. Artist. Stylist. Technician. Instructor. Yogi. There is a passion in being a small business owner. There is a dedication that is quite literally unmatched.

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  • Turn Your Critics into Fans: Dealing with Negative Reviews [Infographic]

    Turn Your Critics into Fans: Dealing with Negative Reviews [Infographic]

    With today's consumers trusting online reviews more than ever, it's important to have a strategy in place for dealing with negative reviews. Check out this infographic to learn how.

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  • Marketing Tips for Even the Busiest of Small Business Owners

    Marketing Tips for Even the Busiest of Small Business Owners

    Falling into the “I don’t have time for marketing” trap has a ton of implications for your business -- namely, a loss in potential sales, customers, and ultimately, your bottom line.

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  • Salon Client Retention: Keep Your Customers Coming Back

    Salon Client Retention: Keep Your Customers Coming Back

    Having some trouble with your salon client retention? Check out how Frederick can help keep your customers coming back.

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  • How Apple Uses Customer Reviews to Increase Revenue (and how you can, too!)

    How Apple Uses Customer Reviews to Increase Revenue (and how you can, too!)

    Take a page out of Apple's marketing book and learn how they leverage customer reviews to grow their business.

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  • What You Can Learn from Chipotle’s New Back-to-School Promotions

    What You Can Learn from Chipotle’s New Back-to-School Promotions

    What does Chipotle's new promotional push have to do with your small business? You've got more in common with the restaurant chain than you think!

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  • Easiest Way to Get a Ton of Facebook Reviews

    Easiest Way to Get a Ton of Facebook Reviews

    Your Facebook reviews help to boost your customer loyalty and even help to attract new customers. Check out how to get more reviews!

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  • Don’t Let Your Open Appointments Be Your Downfall

    Don’t Let Your Open Appointments Be Your Downfall

    Find out how Frederick can help reduce your slow days.

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  • When it Comes to Your Small Business, Be an Olympic Champion

    When it Comes to Your Small Business, Be an Olympic Champion

    This Olympics Season, be a champion! We've got all the secrets to success for beating out your competitors and making your small business the best it could be!

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  • How to Get More 5 Star Reviews

    How to Get More 5 Star Reviews

    A great way to fight your local competition is to build greater credibility, and an influx of 5 star reviews is a great place to start!

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  • The Importance of Automotive Marketing [Podcast]

    The Importance of Automotive Marketing [Podcast]

    Automotive marketing does not make anyone walk through the door. Automotive marketing only creates an opportunity and most times that opportunity is the phone ringing.

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  • Spa Email Marketing Made Easy

    Spa Email Marketing Made Easy

    When employing email marketing for your spa, we shared some best practices. However, one huge tool we neglected to share with you...

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  • Your Online Presence: Think You've Done it All?

    Your Online Presence: Think You've Done it All?

    We've already gone through the benefits of having an online presence. Now check to see if you've got a complete online profile for your small business.

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  • Summer Promotional Ideas: Let's End Summer on a High Note

    Summer Promotional Ideas: Let's End Summer on a High Note

    Want to end the summer on a high note? Then it's time you get a little creative. Check out these fun summer promotional ideas to use at your business for making it the hottest summer yet.

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  • 5 Emails You Need to Be Sending to Clients at Your Spa

    5 Emails You Need to Be Sending to Clients at Your Spa

    Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line.

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  • How the New Twitter Dashboard Will Help Your Small Business [Video Tutorial]

    How the New Twitter Dashboard Will Help Your Small Business [Video Tutorial]

    Learn how to use the new Twitter Dashboard and boost your small business' social media.

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