What’s the protocol for when a storm hits and half of your employees are unable to make it in for the day? Do you physically call and cancel on all of your pending appointments for the day? Besides dealing with the stress of circumstances you can’t control (like the weather), the last thing you want to get caught up in is spending all of your time busy on the phone.
The answer to all of this lies in the power of quick communications.
Benefits Your Customers
When it comes to cultivating and managing the relationships between you and your customers, having clear lines of communications with them is key. If there are any updates to your business, such as new service offerings, new products or if you’ve opened up a new location -- are you going to sit down and call every single one of your customers to let them know? Nope.
Running a business is hard work. It consumed your life and leaves with so little time to do much else. This is where quick communications come in handy. You can shoot out important messages to all your customers and let them know what’s going on with your business. This will be effective in showing that you care for your customers, and that they’ll be keeping you top-of-mind. As long as you’re staying top-of-mind, you’ll be making sure they’re coming back for more appointments.
Benefits Your Employees
With employees, there’s nothing worse than having them in the dark about something important going on. Whether there’s an unforeseen emergency or just a general announcement, it would benefit you and your business to be able to open up the lines of communication and make sure everyone’s on the same page. Keeping your employees happy is vital if you’re looking to deliver the best customer service.
Benefits Your Bottom Line
Ah--the part that matters the most, your bottom line. It’s a truly simple equation:
Better Service + Better Customer Relationship Management = The Secret to Customer Retention
As long as you’ve got your existing customers coming back to your business, you’ll unlock streams of revenue that you might never have been focusing on. While acquiring new customers is main goal for you for growing your business, don’t forget about the importance of your existing customers. They’re the ones you can upsell to. They’re the ones that spend 67% more than the new guys.
Yep, that’s right.
Want to hear another startling fact? It costs 6-7 times more to acquire a new customer than it is to sell to an existing one. That’s a treasure trove of savings for your business. Your existing customers are the gold mine that you may not have realized you’ve been sitting on. Quick communications ensure you’re holding onto it!