Your sleepless nights of running your business, ensuring everything is running smoothly and keeping track of your appointments doesn’t lend much time for coming up effective ways to grow. Marketing tends to be thrown on the backburner when you’re a one-man (or woman) operation.
However, falling into the “I don’t have time for marketing” trap has a ton of implications for your business -- namely, a loss in potential sales, customers, and ultimately, your bottom line.
Yep, marketing matters.
We’re not just talking about putting an ad out on a local paper or even printing out flyers. Though they’ve proved effective in the past, marketing has evolved enough to the point where all it takes is a few clicks of your mouse and you’re good to go!
We’re talking about reaching your customers in places they already are: online.
Curious for more? We’ve got you covered. Here are some important marketing methods you should be employing:
1. Email Marketing
Yes, it’s been around for ages and seems like the most basic form of marketing, but don’t let that fool you. Email marketing is still one of the most effective channels for direct marketing. Statistically, since 2013, small business customer acquisition has quadrupled through the power of email.
It’s truly a beautiful thing.
Beyond being one of the most inexpensive marketing methods, email marketing helps to stay top-of-mind with your clients, and potentially new customers, by reminding them of their appointments, and can be used to prompt interest in specials, promotions, memberships, series, or retail products.
2. Social Media Marketing
I’m more than positive that you’ve probably heard of a little website called Facebook. Right? (If not, please contact me and let me know what rock you’ve been sitting under, I’ve been needing a good vacation!) Social media has been gaining traction, not in just the 'let’s connect, long, lost friend!' type of way, but also in the 'come visit our business!' Social media is now the go-to location for customers when they’re researching businesses. 46% of online users now turn to social media when making their purchasing decisions. With new social media platforms cropping up every day, that number will only continue to shoot up.
Guess what! It’s free. The only investment you’ll be making when putting your business on social media will be the time. However, it’s worth it. We promise.
3. Online Directories
Let’s end on a high note. We know that you think you’re too busy for marketing. However, what if you just took an hour out of your day to get your small business listed on local directories, you’ll see a world of difference! Having an online presence will give you a leg up from your competitors that have been relying solely on word of mouth. About 97% of people search for their services on the Internet before actually committing to it. Getting listed online will give you access to:
- Larger audience
- Free advertising
- A place to engage your customers using ratings and reviews
Stay tuned for ways to implement each of these different online marketing methods and see just how easy it can be.