SMB Priorities: Win New Customers, Beat Other SMBs

June 23, 2016 Peter Krasilovsky

The number one issue for SMBs is to win more customers. According to research presented by Thumbtack, more than 51% say it is a  top  priority.  The next biggest issue for SMBs? To beat other SMBs.  “Competition from other SMBs” is cited by 42% in Thumbtack's survey.  This is clearly the case with service providers.  

The desire to beat other SMBs plays out in efforts to outgun other services via advertising. It also plays out in promotions, such as coupons and prepaid deals,  and incentives, such as loyalty programs.  It also plays out in social media, where the priorities are to get more reviews and win more “likes.”

 A separate survey from InfusionSoft and LeadPages conducted in Jan- Feb. 2016 reinforces Thumbtack’s findings.  The survey  found that  SMBs top priorities are (in order):

To win sales
Reinforce their brand
Create leads
Build loyalty
Carry out promotions
Convert to marketing automation.
The survey also found that 22% of SMBs won’t be using digital marketing in 2016.

 

 

About the Author

Peter Krasilovsky runs Local Onliner, a consulting firm that focuses on how digital channels target local consumers. “Local” has been a focus for him since 1995-96, and the firm's practice now includes search, marketplaces, geotargeting, vertical media and loyalty and promotion services. Peter was Chief Analyst and Vice President for BIA/Kelsey from 2006-2015. He holds an MA from The Annenberg School of Communications at The University of Southern California and a BA from Sarah Lawrence College in Bronxville, NY. He currently resides with his wife Sharon in Ashland, Oregon.

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