Feel like your down time at work keeps getting longer and longer? When you start hitting the big lulls in your schedule, it might be time to look back and figure out how you could truly combat them. In my last post, i went through how your appointment book is the ticket toward finding out how to effectively solve your slow-day problem, and in this post, i'm going to go through an even easier way to do it.
Using a three step process which includes identifying lost customers, contacting lost customers, and bringing them back with an enticing deal, you’ll find that it’s your existing customers that are the secret sauce to this process. However, what happens when this process becomes a bit too much for you? We get it, you run a business, the last thing you’re going to do is check over your appointment book with a fine-toothed comb and analyze potential customers that might want to book again.
Well, what if we told you that this can all be automated. That’s right, you could get rid of your slow days without having to add any additional workload to your already bonkers day.
1. Predict Slow Days
Once you’ve synced up your appointment booking, Frederick will be able to scan your previous booking history and predict when your business will most likely be slow again. Predicting the slow days is only part of the equation though, it’s what happens next that’s so powerful and essential for your business.
2. Identify Customers
What does it mean when Frederick is synced up to your appointment book? Well it means that it’s also able to identify your clients that haven’t booked in a while, who aren’t visiting as regularly as you’d like.
3. Bring Them Back
Once you’ve identified the right customers that need to be targeted, Frederick will send out, via email or text, automated discounts and specials (totally controlled by you) to these “lost” customers and over time you’ll start seeing your bookings increase while your slow days decrease.
Imagine killing the flow of the slow -- all without having to lift a finger!