No matter what, we’re all a little afraid about being judged, especially when it comes to something as personal as a business you’ve built from the ground up. Every small business comes with its own story, but behind every single story there’s the knowledge that it took blood, sweat, and tears to build and create.
Your business is your baby.
So, when it comes to nurturing your business, you want to do everything in your power to ensure that it grows. One of the best ways to prove the success of your business is through the use of online reviews. With online reviews, you’ll be able to draw in new customers, gauge your overall performance, all while promoting repeat business. If you need some real convincing, here’s a deeper dive into all the amazing benefits of online reviews (they’re free!).
The real question isn’t really how beneficial online reviews are, though. The concern lies in getting MORE 5 star reviews. A great way to fight your local competition is to build greater credibility, and an influx of 5 star reviews is a great place to start -- especially when 88% of consumers look to online reviews for connecting them with local business before ever stepping foot inside a storefront.
So, how do you get more positive online reviews?
Let’s first start off by talking about something called Net Promoter Score surveys. NPS surveys ask your customers one, extremely important, question: How likely is it that you would recommend this company to a friend or a colleague? Customers then rate the business on a scale of 1-10.
I know this is super interesting, we dig a little deeper here.
Today we’re focused on the positive, also known as customers that rated 9-10, your Promoters.
Implementing a marketing tool, such as Frederick, uses these NPS surveys and leverages them to help grow your business.
Glad you asked! After identifying the promoters (through NPS surveys) at your business, Frederick only asks those very clients to review your business.
Some of the best ways to increase your positive reviews is to make sure you’re sharing them on your website, and popular online review sites. And Frederick makes it as easy as submitting a review via text, and offering a seamless way for your customers to share their reviews on ANY site of your choosing, including the big ones that almost all small businesses use: Yelp, Google, and Facebook.
The more reviews you're able to get onto your business pages on these popular online directories, the greater online visibility you'll get. With Frederick, you'll only be increasing the visibility of the positive reviews, so there's no fear of that dreaded 1 star review getting plastered everywhere accidentally.