These days, your online presence means everything when running and marketing a small business (yes, it’s just as important for small businesses as it is for large companies). You might think you’ve got it all under control since you have a pretty decent website, Facebook and Twitter pages with a number of followers, and a profile on a couple of online directories, namely Google and Yelp.
Yet, even if you have a basic presence on the web, social media, and online directories, your job is far from over because it’s one thing to have a web presence; it’s another to have a killer web presence. But don’t worry! It’s not overly complicated to have an amazing online presence; there are just a few key things to keep in mind.
Check out these 4 simple tips, and you’ll be on your way to improving your online presence, making a name for your business in your local area, and getting more customers in the door!
- Get mobile friendly
You spend a lot of time on your smartphone, right? Well, so does everyone else, including potential customers who, at the moment, don’t even know you exist! In fact, according to the Pew Research Center, 34% of Internet users mostly use their phones to go online, rather than using a laptop or desktop computer. What this means for your business is that you should ensure your website is easy to view and simple to use on mobile devices, including smartphones and tablets.
2.Be active and engaging on social media
Having pages on social media sites is great, but you need to know how to use them and keep them interesting! First, you should post content regularly, and it doesn’t have to be anything too elaborate or time consuming; even an update on business hours or a funny, but relevant meme will show that you’re being active. Next, you should also remember to not just be active, but to also engage your followers. If you’re so lucky as to have a follower comment on/post to your page, you should always respond to him or her in a timely fashion and get the conversation going, so others will join in! If you don’t, your followers will lose interest and think that you don’t care about them.
3.Update and Be Consistent
Just as your social media pages shouldn’t be boring and untouched, your website shouldn’t remain stagnant either. Remember to keep your website current—and not looking like you haven’t touched it in years—with photos of your space, staff, customers, and anything new, as well as any updates you have made to your hours, location, etc. Because social media is happening in real time, it’s easy to keep your social media pages current while neglecting your website. Remember to update all your online media components and keep all consistent, so you don’t confuse your customers.
4.Gather Testimonials and Reviews
You like to try out businesses and services that get great reviews, and so do your potential customers. Add some pizzazz to your online directory pages, social media pages, and website by gathering testimonials and reviews from customers. You may have to do some asking for reviews, but if they are satisfied customers, you’ll be surprised at how many will be happy to do it! You can get creative and tie testimonials/reviews into a promotion; for example, enter every customer who posts a review into a raffle, or you can simply go about it the old-fashioned way and just ask. You won’t get everyone, but you will definitely get what you need.
With these 4 easy tips, you’ll easily ensure your good reputation and make a name for your business online. And, what’s even better is that along with strengthening your business, you might even find it fun!
Tell us! How have you improved your business’s online presence? What has worked best for you? Comment below!
About the Author
Erica Brooke Fajge is a Writer at Booker Software. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.More Content by Erica Fajge