Text messaging is one of the best ways (if not THE best way) for local fitness studios to stay in touch with students. As we've explored in many prior posts, text message marketing is so impactful for driving students to your doors because of its...
a) Short/Effective Messaging
b) High Open Rates
c) Ability to Get Promotions in front of Students
At this point, perhaps why text message marketing can be so vital for local fitness studios may not be such a mystery to you, but maybe now that you see the value behind this new means of communications you're looking to implement it. That's why this time we're going to get a little more practical. In this post we're going to give you real-life examples of text messages that you can automate and use at your fitness studio to get more business.
By "automate" we mean have prepared, standard texts that you can send out in a jiffy. The right automated marketing solution should have a bunch of automated texts for you to choose from. That's right, that means there's absolutely 0 writing involved on your end. Can't really beat that! So, let’s get to it!
Here are 4 examples of text message marketing for your fitness studio to use.
1. Last-Minute Opening Texts
No-shows are the worst. Everyone hates them. On a date? Awful. When a student cancels for class? Equally tragic. When students don’t show up and don’t give you enough time to fill their spot, that costs your studio money. And as we’ve discussed, the money your business loses on empty gaps in schedule can really add up - sad but true.
If you feel like your studio is being plagued by no-shows a little text message marketing could be your saving grace. Send out “last-minute opening” texts to your client base. This gives you the opportunity to quickly notify students of any openings in your schedule/classes and give them the chance to fill that spot up. Get the message out there quickly, and fill up that gap with equal speed.
2. Appointment Reminder Texts
Last-minute opening texts are your reactive tactic to filling gaps in your schedule. Appointment reminder texts are more so your preemptive strike. By sending your students a reminder text prior to their class, you’re drastically helping to reduce the chances of them forgetting to show. Subsequently, at the very least, you’re increasing the chances of them letting you know that they can’t make it. This gives you more time for your “last-minute opening” texts to work their magic.
3. Specials and Promotions Opt-In Texts
You spend a lot of time crafting specials and promotions. You put the time in to make them compelling for both existing and new, potential students. Once your promotion starts you’re ready for the students to come pouring in; however, have you ever found yourself sometimes sitting there like - okay, my awesome class promotion started… so, where is everyone!?
Don’t worry, you’re not alone. Creating awesome, enticing specials and promotions is the first-step. Getting the word out there to students is the second-step that so many local fitness studios overlook.
Text message marketing can drastically help your studio effectively get the word out about new and ongoing promotions. Remember: 99 percent of text messages sent by business are opened by consumers. So, next time you’ve got a killer special to showcase consider sending out an “opt-in text.” Make students aware of your promotion and give them the option to jump in while it’s hot!
4. Thank You Texts
“Please” and “thank you” should be a major part of everyone’s vocabulary. Aside from the fact it’s just plain polite, sometimes it can actually help you generate more business. Always, always, always follow up with students after their visits. Try and make it a common practice to send students a “thank you” text message after each class. Sending “thank you” text messages are a great way for local fitness studios to:
A) Generate repeat business
B) Garner positive reviews
C) Reemphasize your business actually cares
For local fitness studios, a small “thank you” can sometimes go a long way. Additionally, it can open up the conversation for you to acquire some valuable student feedback. Student feedback can help you identify what you're doing right and what you might need to improve on in order to make your studio the best it can be.
Want your own automated text message marketing templates? See how Frederick can help your studio get started for free!