NextWaveSMB
Strategic insights, intelligence and understanding of the technologies and marketing trends that will give SMBs a competitive advantage as they grow and run their businesses, brought to you by Booker.
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Read ArticleNote from the Publisher
Digital services have made an undeniable impact on small business marketing. It’s taken a while, with lots of twists and turns, but for most SMBs, there is no going back to the old days of...
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Read ArticleShould SMB Marketing Rely Exclusively on 'Digital Only'?
Newer SMBs are getting closer to “digital only” in their personal consumption of media and commerce. Is it time to go "digtial only" in their marketing?
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Read ArticleRethinking SEO for SMBs: Double Down, But Diversify
Should SMBs start looking beyond SEO (and open their wallets for paid solutions?) We get insights from two SEO experts: Local SEO Guide principal Andrew Shotland, and David Mihm.
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Read ArticleSMB Priorities: Win New Customers, Beat Other SMBs
51% of SMBs say winning new customers and beating other SMBs are their top priorities in marketing.
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Read ArticleThe Streetfight Survey: How Brands and Franchises Go Local, Digitally
A valuable new Streetfight survey of 207 brands, franchisees and their agencies provides insights into current approaches and trends in local digital spending and applications.
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Read ArticleContent for SMB Blogs: Ways to 'Feed the Beast' and Achieve Goals
Small business blogs and newsletters help build “community” with highly relevant and useful content. There are several options for populating the content.
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Read ArticleLocation-Based Advertising Boosts the SMB Marketing Arsenal
Business-specific, location-based advertising has emerged as an important new addition to the the marketing arsenal for many SMBs
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Read ArticleLoyalty Programs Add a Twist to SMB Marketing
Loyalty programs not only reward returning customers, but they also help SMBs recognize customers, and assess personalized data.
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Read Article'Integration' is Key for SMB Digital, Mobile, Physical Channels
SMBs need to focus on presenting their digital, mobile and physical channels as seamless, integrated offerings.
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Read ArticleSMBs' Digital Experience Should 'Surprise and Delight' Customers
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Read ArticleDelivery Becomes Strategic for SMB Retailers
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Read Article7 Cutting Edge Lessons For SMB Retailers From ShopTalk
The ShopTalk event in Las Vegas provided retailers large and small with strategic directions in technology.
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Read ArticleSMB Loans Go Digital: Easier Access, Better Services, More Loans
A new breed of loan provider makes uses of lots of data sources to assess and approve SMB loans more liberally than banks have.
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Read ArticleMastering Your 'Digital Brandformation': Insights from Consultant MJ Thornburg
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Read Article'A-Comm' : Turning Your Schedule Into a Strategic Marketing Tool
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Read ArticleUpdating The Conventional Wisdom on SMB Mobile Optimization and Apps
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Read ArticleMessaging Chatbots Emerge as an SMB Commerce Channel
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Read ArticleeGift Cards Are Now an Option for SMBs
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Read Article"Hey Alexa, Hire a Plumber:" Amazon Echo Hears Requests, Hires SMBs
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Read ArticleThe New 'Mapvertising': Thinking Strategically About SMB Maps
With the rise in mobile usage, maps have been considered so important that a number of agencies have emphasized “mapvertising” – ads and offers contextually placed in maps – as a key element of...
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