About the Author
Peter Krasilovsky runs Local Onliner, a consulting firm that focuses on how digital channels target local consumers. “Local” has been a focus for him since 1995-96, and the firm's practice now includes search, marketplaces, geotargeting, vertical media and loyalty and promotion services. Peter was Chief Analyst and Vice President for BIA/Kelsey from 2006-2015. He holds an MA from The Annenberg School of Communications at The University of Southern California and a BA from Sarah Lawrence College in Bronxville, NY. He currently resides with his wife Sharon in Ashland, Oregon.Follow on Twitter More Content by Peter Krasilovsky
Most Recent Articles
Note from the Publisher
Digital services have made an undeniable impact on small business marketing. It’s taken a while, with lots of twists and turns, but for most SMBs, there is no going back to the old days of...
Should SMB Marketing Rely Exclusively on 'Digital Only'?
Newer SMBs are getting closer to “digital only” in their personal consumption of media and commerce. Is it time to go "digtial only" in their marketing?
Rethinking SEO for SMBs: Double Down, But Diversify
Should SMBs start looking beyond SEO (and open their wallets for paid solutions?) We get insights from two SEO experts: Local SEO Guide principal Andrew Shotland, and David Mihm.
SMB Priorities: Win New Customers, Beat Other SMBs
51% of SMBs say winning new customers and beating other SMBs are their top priorities in marketing.
The Streetfight Survey: How Brands and Franchises Go Local, Digitally
A valuable new Streetfight survey of 207 brands, franchisees and their agencies provides insights into current approaches and trends in local digital spending and applications.
Content for SMB Blogs: Ways to 'Feed the Beast' and Achieve Goals
Small business blogs and newsletters help build “community” with highly relevant and useful content. There are several options for populating the content.
Location-Based Advertising Boosts the SMB Marketing Arsenal
Business-specific, location-based advertising has emerged as an important new addition to the the marketing arsenal for many SMBs
Loyalty Programs Add a Twist to SMB Marketing
Loyalty programs not only reward returning customers, but they also help SMBs recognize customers, and assess personalized data.
'Integration' is Key for SMB Digital, Mobile, Physical Channels
SMBs need to focus on presenting their digital, mobile and physical channels as seamless, integrated offerings.
SMBs' Digital Experience Should 'Surprise and Delight' Customers
Delivery Becomes Strategic for SMB Retailers
7 Cutting Edge Lessons For SMB Retailers From ShopTalk
The ShopTalk event in Las Vegas provided retailers large and small with strategic directions in technology.
SMB Loans Go Digital: Easier Access, Better Services, More Loans
A new breed of loan provider makes uses of lots of data sources to assess and approve SMB loans more liberally than banks have.
'A-Comm' : Turning Your Schedule Into a Strategic Marketing Tool
Updating The Conventional Wisdom on SMB Mobile Optimization and Apps
Messaging Chatbots Emerge as an SMB Commerce Channel
eGift Cards Are Now an Option for SMBs
"Hey Alexa, Hire a Plumber:" Amazon Echo Hears Requests, Hires SMBs
The New 'Mapvertising': Thinking Strategically About SMB Maps
With the rise in mobile usage, maps have been considered so important that a number of agencies have emphasized “mapvertising” – ads and offers contextually placed in maps – as a key element of...
Building Up SMB Customer Lists for Impact