Getting new clients through the door is vital for the growth of any local business. The more clients your cryotherapy spa obtains, the more profits it brings in. Makes sense — more clients = more money. However, the acquisition of new clients isn’t the only avenue your cryo spa has to take in order to increase revenue. Instead of focusing on all the clients you don’t have, in many cases, looking to the clients you already have can actually be more fruitful.
As we’ve discussed in many previous posts, focusing on client retention can be massively beneficial because…
A). Repeat clients are more likely to spend more ~ Returning clients spend 67% more than new clients ~ business.com
B). Attracting new clients can get costly ~ It is 6 times more expensive to win a new client than to retain an existing one ~ Business2Community.com
Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients. So, let’s get to it....
1. Points System Loyalty Program
Establishing some sort of points system to reward acts of client loyalty is the perfect method for creating more lucrative client retention at your cryo spa.
Step 1: Start by determining a certain set of actions you think will prompt clients to return and spend. These are the actions they will have to perform in order to earn points. For instance, some actions you may deem point worthy could be: making a client referral, booking a visit through your app, appointments made during birthday month, etc.
Step 2: Now it’s time to assign point values to each action. A good recommendation is to make the point denotations clean and simple. For example, an effective points loyalty plan may look something like this:
Client Referral = 500 points
Each appointment booked through spa app = 250 points
Appointments made for birthdays = 300 point
Give whichever action is most important to you the highest amount of point value.
Step 3: Finally, list out possible rewards and denote point values to each. For example, perhaps once a client acquires 1500 points they are eligible for a $15 gift certificate. Keep the rewards tangible and enticing. Your rewards will act as that extra bit of incentive for getting clients back to your cryo spa and spending more.
2. Punch Card Loyalty Program
This simple loyalty program can work wonders when it comes to driving clients back to your cryo spa.
Step 1: The way this works is that one visit = one punch. So, first, you want to decide how many punches will equal a reward. Try to make it a ‘clean’ number such as multiples of 5.
Step 2: Once you’ve chosen the number of punches/visits it takes, it’s time to choose what you will reward your clients’ loyalty with. For example it can be something like — $20 off next visit, half off next visit, or maybe even next visit free. Remember — the more compelling your loyalty reward is, the higher chance you’ll have of keeping clients coming back.
Step 3: Hand your bunch cards out like candy. A client comes in for a session? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
3. Start a Referral Program
We mentioned at the start of this post that attracting new clients also plays a very important in the growth of a successful business. Well, starting up a referral program is a way for you to actually attract new clients through focusing on the repeat clients you already have. Think about it — your current clients all have friends and family, and tapping into this network is how you can access an expansive, new pool of additional clients.
Start accessing your clients’ network by implementing a referral program. Referral programs are great for encouraging new business all while promoting repeat business too.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: $10 off your next visit, for both you and a friend, if you refer a friend. Bottom line — referral programs give your current clients incentives to come back AND bring new clients to your business. They’re a great source you should never overlook.
4. Start a Company Newsletter
A company newsletter is a great way to keep in touch with your clients on a regular basis. Think of it as your way of saying, “hey, don’t forget about me!” Emailing clients on a weekly, bi-weekly, or monthly basis with a newsletter is the perfect way for your cryo spa to stay top-of-mind and remind clients to come pay (literally) you a visit. Some must-haves for your newsletters to be as compelling as possible for reeling clients back in are details on …
- Newest positive testimonials
- Current specials and promotions
- Upcoming specials and promotions
- Most popular services or products
- New services or products
- Excellent staff call outs
- Visuals of services, products, and/or happy staff and clients
5. VIP Tiers Loyalty Program
The last trick cryo spas can use for promoting repeat clients is by implementing a VIP tiers loyalty program. This is an easy program to set up and works wonders when it comes to getting clients to come back.
Step 1: Establish how many tiers you want to have. If you want to keep things basic a good place to start is 3. If you’re looking to get a little more involved you could shoot for something like 5.
Step 2: The next thing you want to do is pick out some rewards. They can be anything from $10 off one visit, all the way to get one session half off. Once you’ve picked a few out arrange them into tiers by most valuable. So, if you choose a 3 tiered VIP program, a barebones example might look something like this:
Bronze Members: 1 visit $5 off per month
Silver Members: Buy one product get second half off (one redeem per month)
Gold Members: 1 visit half off per month
It’s vital that you assign the frequency of reward redemption (i.e. month/bi-monthly/year). Again, think of rewards that make sense for you cryo spa to do and ones that are enticing to clients.
Step 3: Once you’ve established your tiers simply assign spending amounts or number of visits to each. For example, perhaps in order to be acknowledged as a bronze member at your cryo spa a client must visit at least twice a month and/or spend $150 (for this one it’s important you’re keeping track of your client records!!). Always make the requirements lucrative for you, while keeping the rewards appealing for clients. This helps guarantee that you're building client loyalty while reaping the benefits of repeat patronage... AND your clients feel they're getting rewarded/special treatment.
Want to start promoting client loyalty and getting more out of your own cryo spa’s repeat clients? See how Frederick can help you with getting started!