Now that we’re knee-deep into wedding season (also known as: middle of the summer), and you’re sick and tired of people preaching about the importance of taking advantage of all those brides, mother of brides, bridesmaids, flower girls, and wedding guests…we’ve got one last thing to say on the matter: What are you really doing to engage your clients on who they should be turning to for all of their beauty needs?
We’re guessing you’ve been:
- Sending out generic emails
- Promoting your promotions on social
- Putting up signage at your salon or spa
When you’re taking the time to painstakingly come up with promotional ideas for your spa or salon during and before the months leading up to wedding season, having weak distribution channels to let you customers know about them renders them ineffective. Don’t let that happen.
Let me tell you a story about the happy couple: Brian and Brianna. Obviously they make the cutest pair, matching names and all!
They’ve planned a late August event and invited all of their friends and family to the event! One of the guests, Brie, is very good friends with the couple and knows that she’s got to look her absolute best at the wedding. While she’s figuring out what outfit she’s going to purchase, she gets a personalized message in her inbox from your salon.
You’re offering Brie, for a limited time only, a chance to book an appointment within the next few weeks and with that, she’ll receive a special discount.
Now Brie, who wasn’t necessarily planning on getting anything done for the wedding, has now found a reason to hitch a ride to your salon. That sense of urgency, coupled with the fact that she’s got an event coming up, has just earned you a new booking.
With Frederick’s limited time specials, this is all EXTREMELY possible! You’ll never have to worry about sending out blasts to your entire list. Each email is sent out to select clients that have already opted in or have expressed interest in these types of offers. Frederick could automatically target clients who aren’t visiting as regularly as they could be, and this could be taken advantage of during especially slow months.
With all of your booked appointments syncing instantly to your existing calendar, what is there really to lose?