Promotional materials like digital advertisements, email campaigns, and printed flyers are exemplary methods for drawing in customers to your small business; however, let’s face it - advertisements only resonate so deeply with consumers. Signs of ad-aversion are all around us, and businesses of all sizes are constantly trying to figure out new, innovative ways for getting their promotional materials in front of customers. Think about it - you avoid ads all the time. You try and fast-forward them on the T.V., you skip over their pages in magazines, and you close them out when they pop up online.
How else can a small business owner market their business? Well, there’s actually a much more genuine, cost-effective avenue for small businesses to explore in order to grow - online reviews. Here are 3 of the most important reasons why online reviews are a great alternative marketing tactic for your small business to rely on:
1. Online Reviews Draw in New Customers
Customers may not always be willing to listen to promotions, but they always care about what other consumers have to say. In fact, 88% of customers look to online reviews for connecting them with local businesses before ever stepping foot into a brick-and-mortar. Bottom line here - today’s customers do their homework. To motivate them through your business’ doors, customers don’t just want to see that you think your business is great - they want to see that their peers think it’s great.
2. Online Reviews Help Gauge Your Performance
Ever wish you could gauge how your business is performing, how your customers really feel? I’m sure you’ve asked some of those really close customers of yours, but how honest are their answers going to be? Of course, they’re going to tell you what you want to hear or sugar coat any constructive feedback. If you’re looking for a truly unbiased way to evaluate how your services, products, and other aspects of business are performing - look to your online reviews.
Customers post reviews all the time about things such as:
1. Service/Product Selections
2. Service/Product Quality
3. Customer Service
4. Specials/Promotion Quality
These are just to name a few. Online reviews grant small business owners with a library of vital information they can use to either maintain or make alterations on current practices for better appeasing what customers want.
3. Online Reviews Help Promote Repeat Customers
Online reviews not only work to get your businesses name out there and attract new customers to your small business, but they also help promote repeat customers as well. And as you can see: repeat customers should always be a top priority. Online reviews are a double-edged sword in that way.
Online reviews help to generate you repeat customers because they present the basic building blocks you need to mold certain services, products, or employees, into a perfect fit for exactly what your customers want in your small business. If you know with 100% certainty that their satisfied. You'll also know with 100% certainty that they’ll never want to leave.
What's your opinion when it comes to online reviews? Leave us a comment below!